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推一把:关于桌面Linux推广的一点思考

2013年09月03日 资讯杂谈 阅读 10,412 views 次

作为较为资深的Linux爱好者和铁杆的桌面Linux粉丝,薄荷开源网还魂草一直萦绕于怀、思忖良久的问题就是如何有效推广桌面Linux(无论LinuxMint、Ubuntu抑或其他发行版)。

为何有些人不愿意使用Linux?因为Linux下没有他们所需要的软件。用户少了,软件商自然也不会费钱费力去开发Linux版的软件,软件少了,用户就会更少。由此,形成一个恶性的死循环。

如果多一些坚定的Linux用户和如敢拿出当家产品WPS的金山公司这样的“先行者”,暂不问短期利益,实实在在地为Linux开发好软件,势必增加(实际上已经增加了)不少Linux用户;用户多了,对其他软件商也是一种示范和鼓励。这样,形成用户和软件商之间发展的良性循环。

软件商受制于逐利的企业本性(当然无可厚非),不必苛求都不考虑经济因素来支持Linux。但对Linuxers而言,扎扎实实地使用和推广Linux是尤为重要!

薄荷开源网还魂草观察,国内与桌面Linux推广相关的情事,或固步自封、清谈误国,或脱离实际、闭门造车,或思维禁锢、甘做鸵鸟。

1.桌面Linux的小众,虽说主要是外部环境没有给Linux平等的对待所致,但Linux圈子自身也是有一定责任的。当然,这里无心涉及Linux基金会和众多开发者诸位大神,只是就国内一些Linux用户老鸟做一观察。一些有心接触、学习Linux的新手,面对这个全新的系统,畏惧感、陌生感是自然而生的,这时候最需要的是老鸟的指点和帮助。一些基本概念、名称,与之前多年甚至数十年所学所用的Windows完全不同,比如什么是软件源、什么终端之类的。论坛发帖、聊天提问等,都迫切需要及时而贴心的回答。

然而,不少老鸟对于新手的提问,或者不屑于回答,觉得“这么简单的都不会”;或者没有耐心、寥寥数语,新手反而更加糊涂。对于一些真正有较大难度的问题,则沉默是金,反正自己没遇到过,也不会去思考和解决。相反地,对于一些业界的争论、空谈,倒是滔滔不绝、乐此不疲。

其实,每个人都是从新手过来的,入门阶段最为艰苦,老鸟们不妨多点耐心和细心。很多国外的Linux论坛氛围不错,提问者彬彬有礼,也知道及时反馈;答疑者不厌其烦,细致到位。

或许有一些老鸟觉得新手朋友们往往提问不到位,不能准确描述问题,以致难以作答,还魂草也有此感受。君不见,一些论坛往往有“提问的方法”这类的置顶帖子。诚然,提问很重要,如同病人准确描述症状,可以极大提高诊治效率。但对于那些很新的新手,那些Linux下专用的名词尚不知含义,又何谈准确描述?老鸟们也喜欢抱怨新手遇到问题不去Google,其实不要忘了,并不是大多数人都像少数计算机爱好者那样喜欢钻研且具有较强的自学能力。

因此,还魂草认为,Linux是免费开源的伟大产品,我们虽然无力参与核心开发或资金赞助,但既然喜欢它,我们可以问问:你的贡献是什么?我们可以做的很多,一样的很有意义,就是影响身边人,并且帮助他们使用Linux。

2.Linux是自由的,任何人都可以做自己的发行版或者支持自己喜欢的发行版。然而,数百个发行版,看似热闹非凡的Linux领域,其全部用户也不过1%。一些发行版,只是稍微修改一下logo、主题,或者弄一个换汤不换药的软件包管理器,名为创新,实则只是标新立异而已。当然,还魂草无意反对发行版,只是感叹发行版何其多,却难得一见专门从事桌面Linux推广的企业实体。

不光是发行版,各类博客、网站、论坛也遍地开花。在这熙熙攘攘的背后,究竟能有多少原创的东西、能有多大影响力,是值得思考的。虽说,翻译转载一些Linux资讯、小技巧,确实有时能为Linux用户提供一些帮助,但对于Linux的推广却作用不大。因为,这类网站的用户基本上都是已经入门的Linuxers了。一言以蔽之,看得懂的老鸟,一眼扫过去;看不懂的新手,随手关闭掉了。或许,很多人只是想停留在网络上纸上谈兵,在做着于Linux有所助益的工作的同时,赚点轻松钱足矣。

Ubuntu在桌面Linux的推广上居功至伟。不但极大提高产品自身的易用性,还敢于投入资金,并采用全方位的宣传推广,而非之前仅限于Linux老鸟领域小众范围的“口首相传”。值得称赞的是,前几日在微博看到国产的LinuxDeepin招聘销售实习生,工作内容大概就是面向高校推广LinuxDeepin。还魂草对此深表支持,也非常乐见LinuxDeepin开始重视线下的推广了。

3.除了少数坚定的Windows粉丝和因专业软件所限必须使用Windows的用户,其实多数用户对于操作系统并不很关心,只是由于外部环境只有Windows相关的声音,没有Linux的声音,所以大多数人都认为电脑=Windows。

对于那些挣扎在Windows的苦海中,上好的硬件配置,运行速度却被各种垃圾流氓软件借着“安全”、“贴心”之名蹂躏得惨不忍睹,莫名其妙、连环不断的弹窗似乎本该如此,上个网银购个物还提心吊胆,插个U盘还先借助某某杀毒神器傻乎乎地扫描一番,一年中重装系统好多次。凡此种种,或许在Linux老鸟看来,真有种哀其不幸、怒其不争的慨叹。

然而,他们没有错,错的是整个外部环境因利益和习惯强力捆绑在一起形成的链条,锁住了大多数普通用户,并蒙蔽了他们的眼睛和耳朵。正因如此,平时我们所感慨的桌面Linux其路漫漫,不是靠等来的优良外部环境,而是靠踏踏实实一步步地走出来的。在这个全民互联网的时代,每多一个Linux用户,就多一份力量,外部环境也会多一分认识和重视。

其实,还有不少“伪Linux老鸟”属于叶公好龙式的人物。别看经常在Linux论坛和微博上高谈阔论、吹水冒泡,实际上自己用的还是Windows,真是讽刺。难道Linux真的不能胜任你的要求吗?还魂草之前也属于“伪Linux老鸟”,在Windows XP下,用IE浏览器,然后在Linux论坛中高谈阔论、挥斥方遒。自从2012年4月Linux Only以来,度过短期的不适,现在已经没有任何问题了。

薄荷开源网还魂草一直努力着、思考着,致力于桌面Linux的推广。虽然力有不逮,但在慢慢影响身边的亲人、同事和朋友,以一己之力,发展着一个又一个的Linux用户。或许有人觉得这样很傻,也收效甚微。如果有一定的经济实力,当然可以组建专门的团队,倾力开拓Linux的推广工作。但目前,能够持续地尽力宣传Linux、一个个地发展Linux用户,哪怕多一部分人知道Linux,或者留住一个Linux用户,都是值得骄傲的进步。

前段时间,看到关于美团网王兴的报道,在钦佩的同时,也觉得对桌面Linux的推广有所启发。在众多团购网站中,美团不急于扩张,而是扎扎实实做好线下商家和网点的耕耘,终获得成功。还魂草也觉得,网上宣传固然好,但更多地需要实实在在地扩大Linux用户的基数。Linux阵营从来不缺乏人才,多数Windows用户也只是习惯使然,Linux被封闭在黑暗铁屋子里的境况,缺的就是推一把的勇气和力量!

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